it's more like a scientific term; however, they used regularly in the 90's to describe something medically tricky. for example... you have a headache, you buy an aspirin, and it's not working on you. you go to the doctors, the doctors prescribe you $75 pills, and it works for you... only to find out that those $75 pills are just aspirin. but since you paid so much for a pill, your mind tricked your system into believing that those are "miracle" pills and they can help you relieve your headache. what is that called? is it the doppler effect? i forget...
What is that concept where you buy a more expensive item as opposed to a generic one b/c you think it's better
Right--placebo effect. Placebos are sugar pills, which don't really do anything, but when the belief is that one will get better while taking them, sometimes it actually works!
Brand name drugs sell better and are generally more memorable than generic drugs--primarily because they are advertised on TV and the name is easily pronounced.
It is the same thing as stating "natural" on a label. People think it is better for you when it is actually just an advertising gimmick.
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